Content Strategy: Connecting the Dots Between Business, Brand, and Benefits AUTH-3414840 updated in 2020

updated in 2020

An enigmatic young widow arrives at the uninhabited Elizabethan mansion called Wildfell Hall

and the rising wave of the far right

and Robert Mapplethorpe's Flower

Content Strategy: Connecting the Dots Between Business, Brand, and Benefits AUTH-3414840 updated in 2020If you've been asked to get funding for a content strategy initiative and need to build a compelling case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but share a deep understanding of how to help