Living Brands : How Biology & Neuroscience Shape Consumer's Behaviour & Brand Desirability Psychology Vice President

Vice President

By Author(s):BEATY ERIN

Book Title: Rust & Stardust /T

As he grew older

Living Brands : How Biology & Neuroscience Shape Consumer's Behaviour & Brand Desirability Psychology Vice PresidentBook Title: Living Brands P ISBN: 9781911498797 By Author(s): CONSTANTINOS PANTIDOS By Publisher: LID PUBLISHING Format: PB Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped us survive and thrive. Our fundamental human motives shape the language that is shared by everyone. Living Brands decodes this language and helps