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Designed to look exactly like a 100% recyclable
This specimen poster uses Fit’s squarest style to display the legendary Sator Square
It creates a pleasant informality
but when Lumax became the printer in 1935
(Kiyoshi Awazu’s Notebook of Design Thinking) The Outlet Mall Designed to look exactly likeInscribed by Kiyoshi Awazuto to Toshi Katayama at Harvards Carpenter Center in January of 1976, this one contains sixty one essays on design. While designers like Paul Rand were perfecting a certain kind of modern clarity, Awazu was using this Notebook to argue for gaps, fissures, and openingsintentional breaks in the regulated, flattened urban experience. Or, at least thats what AI is telling us. The whole book is in Japanese and we cant easily read
